The sticker price isn't the price. Calculate your real cost — and your real return.
Per-provider licences, per-SMS usage fees, EMR vendor surcharges, and — the biggest number of all — the staff time spent booking by phone for every patient the tool turns away. Model your clinic below.
Clinic
$65 /clinician/mo
- All-in: online booking + email & SMS reminders (unlimited for online-booked appointments)
- $0 setup — implementation, configuration, training & support included
- All patients, all languages, same-day rules
- Ontario Health OAB subsidy eligible: OAB licences & setup — we supply the documentation
Regional & OHT programs
Custom
- Coordinated access across clinics — one front door, warm hand-offs
- Usage-based regional pricing proven at 25,000–54,000 appointments/month
- Virtual care (Zoom) integration, Health811 flows, regional reporting
- Multilingual programs — per-language configuration
Campus, pharmacy & white-label
Custom
- Fully branded portals on your domain with single sign-on
- Proven: campus health (Sheridan), 23-location pharmacy chain deployments
- Per-location + transactional pricing available for high-volume programs
Calculate your monthly & 3-year cost savings
Compare Empower vs Ocean, Cortico, Mikata, Pomelo and more — with Ontario's OAB subsidy applied, filtered to vendors that work on your EMR.
Open the OAB savings calculatorWhere booking costs hide
Per-provider licences
Most vendors charge per clinician per month, and online booking often requires a higher licence tier than the base messaging bundle. Ten providers means ten licences.
Usage fees
SMS reminders commonly bill per message on top of the licence — Ocean's is $0.11 per SMS. At 1–2 reminders per appointment, a busy clinic pays hundreds per month in metered fees alone.
Surcharges & increases
Vendor pricing pages note EMR vendors may add surcharges, and list prices have risen repeatedly in recent years. Model the trajectory, not just today's invoice.
The biggest cost is invisible: every patient a booking tool turns away becomes a phone call your staff handle by hand — commonly $1–5 of staff time per booked appointment. Low online uptake is the most expensive "feature" a booking tool can have.
Want the calculator run against your real numbers?
Bring last month's appointment volume to a demo. We'll model it live — including the subsidy and pilot programs you may qualify for.
Book a demo